So...

an old friend of our used to work for New Belgium Brewing...go figure...

He was the head of Marketing there, so tomorrow...as if you were reading this when written...we are meeting with him.

When Greg came to New Belgium one of the first things he did was create a campaign called "A fine day's catch"; using fishing to sell beer.

UGH, come on!!! Beer is about the fine art form of fermenting barley sugars and other time honored traditions in the brewery.

or so I thought at the time he started working there.

Duh...People drink beer, not just brewers or people that are into beer and fermentation.

In fact, now, me being much wiser now, believe he was so smart. 

He really took New Belgium from the "Art of Fermenation and love of brewing" into the real world. He was huge for the brewery, and too smart for me at the time.

So, we met with him to chat about a sorts of ideas, and a bunch of funny old stories.

Thanks Fish Guy.